Popular Searches
Useful Links
Corporate Strategy Case Study
Case Title:
Managing Product Recall: The Dell Way
Publication Year : 2007
Authors: Taranjeet Chawla, Kumar Satyaki Ray
Industry: Engineering, Electrical and Electronics
Region:US
Case Code: COS0059K
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
In August 2006, Dell announced a recall of 4.1 million laptop batteries made by Sony and fitted in its laptop computers. Dell said that the faulty batteries might, in rare cases, overheat and ignite. The recall was termed as the largest in the history of consumer electronics and raised fears about the safety of laptop computers. The incident also raised questions about Dell’s product quality and came as a blow to its efforts to refresh its image and customer service. In such a scenario, analysts wondered how Dell was planning to deal with the problem and save its reputation
The case primarily discusses how Dell plans to manage the entire recall process. It also discusses the battery overheating problem and the recalls announced due to the problem
Pedagogical Objectives:
- To discuss the impacts of battery recall on Dell
- To understand the strategies adopted by Dell to recall the batteries
- To analyse how Dell handled the entire recall process
- To debate whether Dell would be able to win back the goodwill of the customers or not
Keywords : Dell; Laptop computer; Battery recall; Lithium-ion battery; Sony; Apple Computer; Notebook battery; Battery overheating; CPSC (Consumer Product Safety Commission); Rechargeable lithium battery; Notebook market share; Corporate Strategies Case Study; Dell customer service; Dell battery programme; PC (personal computer) market share
Related Case Studies
Recently Bought Case Studies
- Global Banking Industry: The New Horizons
Price: $25
Hardcover edition
ISBN 978-81-314-2414-8 - Fast Food Retailing Industry - Vol. I
Price: $25
Hardcover edition
ISBN 978-81-314-2456-8 - Decision Making
Price: $50
Hardcover edition
ISBN 978-81-314-1571-9 - View all Casebooks »
Case Studies On
- Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I
Hardcover edition - Course Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods
Hardcover edition - Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I
Hardcover edition - View All Course Casemaps»
Course Case Mapping For
- An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational Model - An interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business Model - An Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story - View all Video Interviews»
Video Interviews
- Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course - You Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course - New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course - View all Executive Briefs»
Executive Brief
- David Conklin
David Conklin, is a professor at the Richard Ivey School of Business
Speaks on Government and Business - Lord Meghnad Desai
Lord Meghnad Desai, is an Indian-born British economist and Labor politician
Speaks on Government and Business - Vijay Govindarajan
Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
Speaks on Reverse Innovation - View All Executive Interviews»